WiseEnterprise
WiseEnterprise was a platform that integrated all essential information through proactive media monitoring in real time, enabling competitive decision-making, insight discovery, and knowledge collaboration for enterprises.
- Category UX Design, UI Design, Front-End Development
- Company Wisers Information Limited
- Industry Information Technology & Media Intelligence
- Launch Date December 2013
My Duties
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User research
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Interaction design
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Visual design
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User-centered design
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Front-End Development
Challenges Faced
The original platform's navigation was confusing due to a lack of clear organization in the left main menu and insufficient functionality in the right functional menu, making it difficult for users to access the information and tools they needed. This could lead to user frustration and decreased productivity. In addition, the original design suffered from poor color choices that made it difficult for users to read and differentiate between sections, This issue was crucial since inadequate color contrast can lead to eye strain and hinder accessibility. A visually unappealing interface could discourage overall user satisfaction.
Solutions
I restructured the left main menu to improve categorization and clarity, making it easier for users to find sections, further I also enhanced the right functional menu by adding more intuitive options that catered to user tasks, improving accessibility and workflow. In additional, I refined the color scheme to ensure better contrast and readability, using a palette that was both visually appealing and accessible. For this platform, we reduced the time spent on the front-end development phase, as I was also responsible for the implementation.
Project Outcome
Following the redesign, user feedback was overwhelmingly positive. Users reported that navigation was much easier and that the new color scheme enhanced readability. This led to increased engagement and a higher frequency of usage, ultimately improving overall satisfaction with the platform.
task completion rates 30% reduce in
reported bugs
Revamped Design
Original Design
