SNS Monitor
The post tracking feature of SNS Monitor was a powerful tool that allowed users to listen, analyze, and gain insights from relevant social media posts. It featured a comprehensive dashboard that displayed key metrics and analytics. With clear data visualizations like graphs and charts, users could easily identify trends over time. Detailed post analysis provided insights into interactions, shares, and sentiment, while key engagement metrics highlighted likes, comments, and reach. The tool also offered competitor insights for contextual performance comparisons, all within a user-friendly dashboard designed for easy navigation. This functionality empowered users to make informed decisions and optimize their social media strategies effectively.
- Category UX Design
- Company Wisers Information Limited
- Industry Information Technology & Media Intelligence
- Launch Date May 2015
My Duties
-
User research
-
User journey
-
Wireframing
-
User flow mapping
-
Interaction design
-
Visual design
-
User-centered design
Challenges Faced
One of the primary challenges users faced with SNS Monitor was data overload. The sheer volume of data and metrics overwhelmed users, making it difficult to extract actionable insights. Additionally, integration issues arose when connecting with various social media platforms, leading to inconsistent data or missed posts. Real-time analysis presented another challenge, as keeping pace with fast-moving social media trends required robust data processing capabilities. Ensuring user engagement with the tool was also difficult, particularly if users found the interface complicated or unintuitive.
Solutions
To tackle the challenge of data overload, I implemented a simplified dashboard that utilized as many graphics as possible to present key metrics in a clear and customizable format, allowing users to focus on the most relevant information. For the technical aspects, I collaborated with the development team to ensure robust API connections were integrated and that real-time data processing was supported. This streamlined the integration with various social media platforms, provided accurate data, and empowered users to respond quickly to trends. To enhance user engagement, I conducted user walk-through sessions to help users maximize the tool's features and improve their overall experience.
